​A website includes many components, but a professionally developed website is more than just the sum of its parts. KJD Freelance works with small business owners to develop mobile-friendly small business websites at affordable prices. Our collaborative approach provides support and guidance to business owners and allows them to be actively involved in the website development process. By dividing the website development process into its constituent parts, we allow business owners to leverage their experience and understanding of their own businesses to create an engaging website.

Adding value through content 

​High-quality, engaging content is the foundation of a good website. Modern search engines use sophisticated algorithms to assess the quality of a website, and it is no longer sufficient to include a few keywords in the html code. By meeting with small business owners, their staff and clients, we can develop content that strategically targets your potential clients.

Regardless of how much you want to be involved in the content development, you can be confident that your website content will be a strong reflection of you business. When the website goes live, clients have access to an intuitive content management system, which enables them to update their website independently, at no additional cost.

Design and style

​We meet with all of our clients at the beginning of a website project to establish a clear understand of the style and design goals unique to each website we design. By working collaboratively with clients, KJD Freelance is able to develop websites that incorporate the best of modern website design and development strategies with the design and style preferences of your business. ​
​
We provide clients with a range of graphic design, photography and stock-image options to suit any price point. We have established relationships with professional photographers based in Hamilton, Ontario who can take images of your office, staff and products. We provide options that allow business owners to source their own stock images, which we process and edit before we include them on your website. We can also source images for you, saving you time. ​

Mobile-friendly, responsive designs

Our websites are mobile- and tablet-friendly, and feature responsive designs that adapt to the size of the viewing screen. This means that your website will offer an optimal browsing experience for all devices. We also optimize all of the images, text and code on your website for mobile viewing and fast page-load speeds. 
​

Search engine optimization

​The basis of search engine optimization (SEO) is having valuable content that is regularly updated. Because high-quality content is fundamental to SEO, KJD Freelance works with clients to strategically develop content and select keywords to attract and engage website visitors. We provide clients with the tools and strategies to develop search engine optimized content themselves, as well as offering complete content development services. This forms the basis of our "on-page SEO strategy".

​Your site will also include structured html elements such as title tags, h1, h2, and h3 heading tags, alt text for images, structure url's and on-page anchor links. All of your images will be optimized mobile viewing and fast page-load speeds. We also take care of the back-end, technical coding aspects of website development, including employing schema.org mark-up, and Google Webmaster Tools and Webmaster Academy best practices. 

Client portal and website updates 

To ensure that your website remains relevant and engaging, ​KJD Freelance provides clients with access to an easy-to-use content management system that allows clients to add new images, text and blog posts without having to pay any consulting or service fees to update the website. This allows small businesses to keep their websites up-to-date, an important aspect of search engine optimization, as well as offer timely promotions that target their customers’ needs. Clients also have access to a client portal that allows them to monitor website traffic and referring sites. ​We also offer regular website updating services, as well as annual maintenance and upgrades, at affordable prices, in line with our initial website development pricing. These strategies allow small businesses to save money without having to compromise on the quality or effectiveness of their websites.

Resources for clients

As part of our collaborative approach, KJD Freelance provides clients with resources and information through quarterly newsletters and our resource database. Resource articles highlight topics such as using the client portal, highlights of design features, and promotional offers. Karleen maintains strong lines of communication with all clients to support their evolving business needs. If you have any questions, please contact Karleen by phone or email. 





​