The value of a content management system
A content management system (CMS) is a computer program/application that allows users to create and modify website content using an accessible interface that does not require knowledge of coding (i.e., no html or css experience required). There are a variety of CMSs available and their features and ease-of-use vary. KJD Freelance provides clients with access to an easy-to-use, intuitive CMS that allows users to simply drag and drop elements such as text boxes or images onto a page. Small business owners who are familiar with software packages such as PowerPoint or Word will find many similarities between these programs and the CMS for KJD Freelance clients. KJD Freelance also provides clients with instructions for using the CMS, as well as one-on-one training sessions for interested clients.
Benefits of a CMS
CMSs make it easy and convenient to update your website to highlight your latest promotions and events, or changes to your operating hours, service offerings or contact details. Adding new content to your website encourages your customers and website visitors to return to your site often, increases customer engagement, and allows you to maximize the return on your website investment. Search engines such as Google are constantly reviewing and revisiting websites (referred to as “crawling” a website) to assess site content in order to improve the search results. A website that has frequent updates is likely to rank higher in a Google search than a website that is infrequently updated (although, only Google knows exactly how content quality and other factors affect search ranking).
Website updates and search engine optimization
Search engine optimization (SEO) has become a buzz word in website design and development community. Many companies offer SEO services and claim to be able to increase your Google ranking by making a few changes to your website. There are many articles and blog posts that offer suggestions for how to improve Google ranking. These companies may be able to help, but there are a number of things that small business owners can do to improve site ranking without having to pay an external company.
Small business owners know their target customers better than anyone. You know what information customers ask for, which questions they ask, and what their primary concerns are. It is logical that a website that contains this content will be a good resource for your current and potential customers. Providing this information freely on your website also demonstrates your knowledge and experience to customers, which gives them confidence in your business and makes them more likely to choose you over your competitors.
Frequently updating your website with new and engaging content will help to increase the number of new and returning website visitors and build confidence and trust in your business and your brand. That is simply good business sense, not a complicated SEO strategy. If you are not sure how to get started, KJD Freelance provides consultancy services to help you develop your online marketing and brand awareness strategy. Contact Karleen to arrange a consultation.
Small business owners know their target customers better than anyone. You know what information customers ask for, which questions they ask, and what their primary concerns are. It is logical that a website that contains this content will be a good resource for your current and potential customers. Providing this information freely on your website also demonstrates your knowledge and experience to customers, which gives them confidence in your business and makes them more likely to choose you over your competitors.
Frequently updating your website with new and engaging content will help to increase the number of new and returning website visitors and build confidence and trust in your business and your brand. That is simply good business sense, not a complicated SEO strategy. If you are not sure how to get started, KJD Freelance provides consultancy services to help you develop your online marketing and brand awareness strategy. Contact Karleen to arrange a consultation.